FedEx is a company that deals with express shipping, transport by land and air, logistics services, founded in the United States in 1971.
The FedEx logo hides a message, a symbol. In the final part in the empty space between “E” and “x” hides an arrow to the right. Have you ever noticed that? This technique is called negative space.
Thanks to its simplicity and genius, the FedEx logo has won numerous graphic design awards. The arrow symbolizes both speed and precision of the company. A subliminal message and a “wow effect” insured when the graphic effect is realized.
The first Federal Express logo dates back to 1973: an inscription in white and red diagonal, with a modern and dynamic font, on a blue background e White. In 1994 the logo was restyled to the version current. Considered a small masterpiece of graphic logo design.